Breuninger boosts sales with selfie-based virtual try-on
📸 Breuninger worked with Google Cloud to build a selfie-based virtual try-on that lets shoppers see high-end fashion on their own bodies. They moved from catalog enrichment and selectable body types to a user-first 'Be your own model' feature, supported by preprocessing tools and a Flutter-based platform for rapid scaling. A six-week A/B test over Black Week and the holidays showed higher conversion and stronger contribution margins for VTO users, prompting plans for broader rollout and sizing support.
