AI Search and Advertising: Risks of Consumer Manipulation
🧭 OpenAI’s launches of ChatGPT Search and the ChatGPT Atlas browser mark a pivot toward monetizing user attention through advertising. The essay warns this trajectory risks reproducing the ad-driven incentives of search incumbents like Google, enabling conversational AI to influence purchases, opinions, and online behavior more subtly and effectively than traditional ads. Schneier urges caution, greater consumer data control, and public-policy responses to protect trust.
