All news with #aws elemental mediatailor tag
Mon, November 24, 2025
AWS MediaTailor Adds HLS Interstitials for Live Streams
🎥 AWS Elemental MediaTailor now supports HLS Interstitials for live streams, enabling broadcasters and streaming services to insert interstitial ads using the HLS Interstitials specification. MediaTailor generates necessary metadata tags (EXT-X-DATERANGE with X-ASSET-LIST) for compatible players such as HLS.js, Shaka, Bitmovin and Apple devices, removing the need for custom client stitching. The capability integrates with MediaTailor's server-side ad insertion for frame-accurate, buffer-free transitions and preserves server-side beaconing for measurement. It supports pre-roll and mid-roll, can be toggled per playback session via a manifest query parameter, and is available in all Regions where MediaTailor operates on a pay-as-you-go basis.