All news with #aws entity resolution tag

AWS Clean Rooms adds incremental ID mapping for sync

🔁 AWS Clean Rooms now supports incremental processing for rule-based ID mapping workflows using AWS Entity Resolution, enabling collaborators to populate ID mapping tables with only new, modified, or deleted records since the last analysis. This reduces the need for full-table reprocessing and enables near-real-time synchronization of matched identifiers across partners while preserving Clean Rooms’ privacy controls. Use cases include measurement providers keeping offline purchase data current with advertisers and publishers to enable always-on campaign measurement, lower costs, and maintain collaborator privacy.