All news with #aws marketplace tag
Tue, December 2, 2025
Fortinet and AWS at re:Invent: Expanding Cloud Security
🔒 Fortinet announced expanded integrations with AWS at re:Invent, including Fortinet Managed IPS Rules for AWS Network Firewall, FortiSASE on AWS Marketplace, and participation in the AWS European Sovereign Cloud. These offerings combine AI-driven FortiGuard threat intelligence, simplified procurement and Euro-denominated options for EU customers. The goal is to reduce operational burden, accelerate compliance with standards like PCI-DSS and HIPAA, and enable rapid deployment and scaling across hybrid and multi-cloud environments.
Sun, November 30, 2025
AWS Marketplace adds multi-product solution listings
🔗 AWS Marketplace now supports solution-centric procurement via multi-product solutions. Partners, including ISVs and System Integrators, can bundle their own software and services with products they are authorized to resell, while each component retains distinct pricing and terms. Customers gain a single point of contact for negotiation, consolidated procurement, and the ability to manage renewals and term lengths for each component independently. This capability is available across all AWS Regions that operate AWS Marketplace and supports SaaS, Server, AI Agents and Tools, Machine Learning, and Professional Services.
Sun, November 30, 2025
AWS Marketplace Launches Express Private Offers for Buyers
🔔 AWS Marketplace now offers express private offers, enabling customers to receive personalized pricing and contract terms for participating third-party products in minutes. The AI-powered workflow asks a few questions about purchase requirements and contract duration, then evaluates responses against a seller's preconfigured pricing rules to generate an offer. If needs exceed those parameters, customers can be routed to sales for more tailored deals. This capability is available in all AWS Regions where the Marketplace site is supported.
Sun, November 30, 2025
AWS Marketplace adds Agent Mode and AI-Enhanced Search
🔎 AWS Marketplace introduced Agent mode and AI-enhanced search to speed solution discovery across 30,000+ listings. Agent mode provides a conversational procurement assistant that ingests use cases and uploaded requirements to deliver tailored recommendations and dynamic side-by-side comparisons. Users can refine results through dialogue, generate downloadable purchasing proposals, and initiate purchases directly. AI-enhanced search supplies contextual results with AI-generated summaries, adaptive categories, and AWS Specializations badges to spotlight validated partners.
Sun, November 30, 2025
AWS Partner Central Added to AWS Management Console
🔔 AWS has integrated AWS Partner Central directly into the AWS Management Console, giving Partners streamlined access to Partner Central and the AWS Marketplace Management Portal. The release includes expanded APIs to automate co-sell workflows and Marketplace operations, plus enhanced security and user management built on AWS Identity and Access Management with granular permissions and SSO. The console experience is available in all Regions and migration guidance is provided in the existing portal.
Sun, November 30, 2025
AWS Marketplace Adds Variable Payments for Services
📢 AWS Marketplace now offers variable payments, a general-availability billing option that lets professional services sellers invoice customers as work is delivered while enforcing a predetermined contract cap. Sellers can create private offers and submit payment requests tied to outcomes, milestones, or time-and-materials. Customers receive email notifications and can approve each request manually or enable auto-approval for streamlined processing. The feature increases engagement flexibility and buyer transparency and reduces the need for full upfront payments or rigid installment schedules.
Sun, November 30, 2025
Automated AWS Integration: CrowdStrike Falcon Next-Gen SIEM
🛡️ AWS and CrowdStrike have launched an automated integration experience for CrowdStrike Falcon Next-Gen SIEM in AWS Marketplace that streamlines cloud-native security monitoring. The guided wizard automates connector configuration and provisions least-privilege IAM roles, Amazon SQS queues, EventBridge rules, and SNS topics. Security teams can quickly enable agentic AI-assisted investigation, advanced correlation, and automated response across their AWS Organization, and subscribe via new pay-as-you-go pricing.
Wed, November 26, 2025
AWS API MCP Server Now Available on AWS Marketplace
🔐 The AWS API MCP Server is now available on AWS Marketplace, enabling customers to deploy the Model Context Protocol (MCP) server to Amazon Bedrock AgentCore as a managed offering. The marketplace deployment provides built-in authentication (SigV4 or JWT), session isolation, and simplified container management while enabling configurable IAM roles and network settings to meet enterprise security requirements. Customers also benefit from AgentCore's logging and monitoring capabilities and regional availability where Bedrock AgentCore is supported.
Wed, November 19, 2025
AWS Marketplace Adds A2A Server Support for AgentCore
🛠️ AWS Marketplace now supports Agent-to-Agent (A2A) servers and streamlined deployment for third-party AI agents built for Amazon Bedrock AgentCore Runtime. The update pre-populates required environment variables in the AgentCore console and adds AWS CLI instructions within Marketplace listings so customers can procure and deploy A2A servers directly. AWS Partners can list A2A and MCP servers and containerized AgentCore Runtime products, define vendor launch configurations, and enable flexible pricing (including free API-based SaaS) to accelerate onboarding. These capabilities reduce deployment complexity and add protocol flexibility to meet diverse customer needs.
Mon, November 17, 2025
AWS Marketplace shows estimated tax and invoicing entity
💡 AWS Marketplace now displays estimated tax amounts and the applicable invoicing entity to buyers at the time of purchase. The procurement view shows estimated tax type (such as VAT, GST, or US sales tax), tax rates, and the estimated upfront tax amount derived from a customer's tax and address settings in the AWS Billing console. Buyers can download a PDF summary of the tax and invoicing details to support procurement approvals, budgeting, and issuing purchase orders to the correct invoicing entity. This capability is available today in all AWS Regions where AWS Marketplace is supported.
Fri, November 14, 2025
AWS Marketplace Agreement Events Now via EventBridge
🔔 AWS Marketplace now publishes purchase agreement lifecycle events through Amazon EventBridge, replacing prior Amazon SNS notifications for Software as a Service and Professional Services product types. Sellers (Independent Software Vendors and Channel Partners) and buyers receive notifications for creation, termination, amendment, replacement, renewal, cancellation, and expiration. ISVs also get license-specific events to manage customer entitlements. EventBridge routing supports targets such as AWS Lambda, Amazon S3, Amazon CloudWatch, AWS Step Functions, and can remain compatible with existing SNS-based workflows.
Wed, November 5, 2025
AWS Marketplace Enables Local INR Transactions for India
🇮🇳 Buyers and sellers in India can now transact locally on AWS Marketplace using INR, with invoices issued in Indian Rupees and tax compliance facilitated by AWS India. India-based sellers can register to sell paid offerings, create private offers in USD or INR, and work with India-based Channel Partners. AWS India will automate WHT and GST-TCS collection and remittance to authorities, simplifying buyer compliance.
Fri, October 31, 2025
AWS Marketplace: Flexible Pricing and Deployment for Agents
🤖 AWS Marketplace now offers flexible pricing and simplified deployment for AI agents and tools, including contract-based and usage-based options for Amazon Bedrock AgentCore Runtime containers. The update also streamlines OAuth credential management via Quick Launch for API-based agents and allows supported remote MCP servers procured through Marketplace to be used as MCP targets on AgentCore Gateway. These enhancements reduce deployment complexity and give partners more pricing flexibility while improving scalability for customers.
Thu, October 16, 2025
AWS Marketplace Adds Purchase Order Line Number Support
🧾 AWS Marketplace now supports purchase order (PO) line numbers for Marketplace transactions, allowing customers to associate charges with a specific PO line during procurement and for future charges post-procurement in the AWS Marketplace console. Invoices show the related purchase order and PO line number in the Billing and Cost Management console, helping teams accurately match invoices to POs. This capability is available today in all supported AWS Regions.
Tue, October 7, 2025
AWS Marketplace Adds EUR, GBP, AUD, JPY for Private Offers
🌍 AWS Marketplace now supports usage-based private offers priced in four additional local currencies—EUR, GBP, AUD, and JPY. Sellers and Channel Partners can create private offers and receive disbursements in the offer currency for consumption-based and contract pricing, simplifying cash flow and reducing foreign-exchange exposure. For Channel Partner Private Offers, the seller, partner, and buyer must transact in the same currency; public offers remain in USD only.
Tue, October 7, 2025
AWS Marketplace expands pricing dimensions for sellers
🧾 AWS Marketplace has expanded pricing dimension capabilities, raising the per-listing limit from 24 to 200 dimensions for both contract and usage-based pricing. Sellers can immediately use newly added SaaS usage dimensions in public offers, enabling instant access to newly launched features. AWS also removed the 90-day price update restriction for dimensions that have no active subscriptions, and these updates are available in all supported AWS Regions.
Mon, August 18, 2025
AWS Marketplace Launches Streamlined AMI Fulfillment
🚀 AWS Marketplace has introduced a streamlined fulfillment experience for Amazon Machine Image (AMI) and AMI with CloudFormation products across both the website and console. The update combines configuration and purchase steps on a single page, clearly presenting fulfillment options, related AWS services, and seller-provided guidance. It also brings a new in-console launch experience for container products, providing a consistent multi-region, multi-language workflow.