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From Ransom to Revenue Loss and Recovery Costs for Business

🔒 Ransomware now inflicts costs far beyond ransom payments, driving operational downtime, reputational damage, and regulatory exposure that directly erode the bottom line. The 2025 Unit 42 report shows median initial extortion demands rose to $1.25M and commonly equate to about 2% of perceived annual revenue. While roughly 48% of victims paid in 2024, Unit 42 negotiation reduced median paid demands to about 0.6% of PAR, yet attackers’ disruptive tactics increasingly amplify recovery costs. Strengthening backups, segmentation, and an incremental zero trust posture are key to limiting impact and shortening recovery timelines.