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Three Black Friday Phishing Scams to Watch in 2025

📧 Darktrace warns of a major increase in Black Friday-themed phishing, reporting a 620% spike in the weeks before the 2025 sales and forecasting a further 20–30% rise during Black Friday week. The firm highlights three primary tactics: brand impersonation, fake marketing domains and generative AI-generated adverts. Amazon was the most impersonated brand, and other US retailers were also targeted. Consumers are advised to verify senders and avoid clicking suspicious links.