Amazon Connect Customer Profiles adds Spark SQL segments
🔍 Amazon Connect Customer Profiles now offers Beta segmentation powered by Spark SQL, enabling analysts to build sophisticated customer segments from both custom and standard profile objects. You can join objects, apply statistical functions such as percentiles, and standardize date fields for complex temporal analysis, or use the Segment AI assistant to translate natural language into Spark SQL. AI-generated queries include plain-language explanations and automatic membership estimates so you can review and validate results before deployment. These capabilities work alongside existing segmentation features and integrate with segment membership calls, Flow blocks, and Outbound Campaigns, and are available in all AWS regions where Customer Profiles is offered.
