Google expands EU financial advertiser verification
🔒 Google is expanding its financial services advertiser verification program to cover all EU and EEA member states, adding 24 countries to its rollout. The program builds on existing advertiser identity checks and Gemini-powered defenses to block harmful or unauthorized ads. Advertisers must complete verification against national registries within 30 days or face restrictions on financial ads. This aims to increase trust in online financial advertising and reduce scams.
