Why Smart People Fall for Phishing: Psychological Tactics
🧠 Unit 42 examines why phishing remains effective despite advanced defenses, highlighting the role of human psychology, cognitive bias and AI-enabled deception. The article outlines a three-stage attack model—The Bait, The Hook and The Catch—and common social engineering tactics such as urgency, authority and distraction. It urges a zero-trust mindset, continuous education and a simple habit: pause and verify before acting.
