All news with #privacy sandbox tag

Google abandons Privacy Sandbox, ends most cookie efforts

🍪 Google has announced it is discontinuing 11 Privacy Sandbox technologies — effectively ending most of the company’s cookie‑replacement efforts after evaluating low adoption and ecosystem feedback. The decision follows regulatory scrutiny from the UK’s Competition and Market Authority and several U.S. antitrust actions, and came after prior concessions from Google. The company says it will continue to work on privacy improvements for Chrome, Android and the web but will move away from the Privacy Sandbox branding.