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Wed, September 17, 2025

RUM Diaries: Enabling Privacy-First Web Analytics by Default

🔍 Cloudflare is upgrading its real user monitoring (RUM) suite by enabling Web Analytics for free domains by default on October 15, 2025 (EU/UK traffic excluded by default). A lightweight JavaScript beacon will collect aggregated client-side metrics—Core Web Vitals, resource timings and client-observed TLS durations—and pre-process data at the edge to remove personal identifiers before aggregation. The company emphasizes a privacy-first approach with no cookies, no localStorage, and no fingerprinting, and plans to correlate client metrics with in-network and origin telemetry to provide actionable debugging insights while preserving user privacy.

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