The branding and attribution behind cybercrime
🔍 Threat actor names like LockBit or Fancy Bear often suggest a single, clear identity, but naming is more complex. Some names are chosen by attackers as public brands; others are labels assigned by researchers, vendors, or databases to track activity clusters. Confusing branding with attribution risks overstating certainty, missing links between aliases, or focusing on names rather than observed behavior. Exposure management helps translate those insights into prioritized action.
