FTC to Bar Kochava From Selling Americans' Location Data
🔒 The Federal Trade Commission will ban data broker Kochava and its subsidiary Collective Data Solutions (CDS) from selling precise geolocation data without consumers' affirmative express consent as part of a settlement stemming from an August 2022 suit. The FTC alleged Kochava supplied paid clients — via an AWS Marketplace feed — with high-volume raw latitude/longitude transactions that enabled tracking to sensitive sites. Under the proposed court order, sales or transfers of precise location data are prohibited unless consumers directly request a service and explicitly consent; the companies must also implement a sensitive location program, supplier assessments, consent withdrawal and disclosure mechanisms, incident reporting to the FTC, and retention/deletion schedules.
