California Regulators Target Sale of Sensitive Health Data
⚖️California privacy regulators have taken enforcement action under the Delete Act, penalizing a marketing firm and a global analytics provider for trading in sensitive consumer profiles without proper registration. The agency fined Rickenbacher Data LLC (operating as Datamasters) $45,000 and ordered it to stop selling and delete California data. Separately, S&P Global was fined $62,600 for failing to register as a data broker. Officials highlighted risks from lists linked to medical conditions, race, age, political views and spending.
