All news with #brand impersonation tag

Three Black Friday Phishing Scams to Watch in 2025

📧 Darktrace warns of a major increase in Black Friday-themed phishing, reporting a 620% spike in the weeks before the 2025 sales and forecasting a further 20–30% rise during Black Friday week. The firm highlights three primary tactics: brand impersonation, fake marketing domains and generative AI-generated adverts. Amazon was the most impersonated brand, and other US retailers were also targeted. Consumers are advised to verify senders and avoid clicking suspicious links.

Black Friday Cybercrime Surge: Rise in Fraudulent Domains

🔒 Check Point Research reports a significant increase in Black Friday–themed domain registrations, with about 1 in 11 newly registered domains classified as malicious. Brand impersonation is a primary tactic: roughly 1 in 25 new domains referencing marketplaces like Amazon, AliExpress, and Alibaba are flagged. Attackers create convincing fake storefronts that copy logos, layouts, and imagery to harvest credentials and payment data, with recent campaigns impersonating HOKA and AliExpress demonstrating active phishing tied to seasonal promotions.