Meta to Use Off‑Site Business Data for Personalization
🔒 Meta announced it will repurpose information businesses share about users' activity off its platforms to personalize Feed content and AI chatbot responses, expanding beyond targeted ads. The company said no new data collection is involved and that users can control this through an updated "Activity from other businesses" setting, replacing "Your activity off Meta technologies." The change will roll out next month in the U.S. and several other countries.
